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Google wins print advertising award in @USAToday, it’s covered by @NYTimes… wow.
via nytimes.com I love this creative ad from Google, which they entered into an ad contest for USA Today. Surely Google doesn’t need the extra $1M of ad space in a print publication… or the extra...
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Hilton Wants to Cure Your #Vacationitis via @digiday
via digiday.com I have yellow post-it fever and am in danger of full blown vacationitis symptoms, at least according to Hilton. They would say that, though, wouldn’t they? I love the integration with...
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Does your champagne come from France? Dom Perignon v. Korbel Champagne: @Adweek
via adweek.com Ah, the French and their wine… I love that there’s a heated battle about this and everyone is wrong. The French “Champagne Bureau” doesn’t realize that the people who really care where...
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Are online reviews the forgotten social media channel?
We spend a lot of time strategizing for our community management clients about how to increase engagement on a variety of channels – we recommend Facebook strategies, device innovative Instagram...
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Lessons in Copywriting From @Adweek
I hope Adweek gave their spare change to these homeless people in exchange for using their copywriting wisdom. I especially like the “don’t be afraid to innovate” advice – particularly as we write more...
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Miele Pop-Up London Restaurant Offers Calorie-Neutral Meals via @adage
This is absolutely brilliant: Miele Pop-Up London Restaurant Offers Calorie-Neutral Meals | Global News – Advertising Age. The pop up restaurant designed to promote the Miele steam oven reminded diners...
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Corporate Apologies
Don Draper would never stand for this! Actually, Don Draper would probably love this kind of thing. What is with American corporations today? These two recent advertising nightmares show that some big...
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Dove Experiment: Do You See the Real You?
Dove has always been about “real beauty,” and I particularly love this recent campaign that aims to change the way women view themselves. It’s very easy to focus on the things you don’t like — that...
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A shortage of yoga pants? I’m outraged.
“Women could be forced to make due with any other kind of pants…” Yoga Pants Shortage – YouTube. Make fun all you want, Jimmy Kimmel. Not having Lulu yoga pants to wear is kind of a big deal. Jokes...
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Lean In: How to organize a social movement and make it home for dinner
I’ve been incredibly fascinated by Sheryl Sandberg ever since last year when I read about her vow to leave the office at 5:30 pm and then watched her TED talk about “Why we have too few women leaders.”...
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Budweiser Creates Social Beer Cup via @digiday
Ever since the days I spent at Anheuser Busch in college — not just drinking, but as an informative tour guide! — I’ve been keeping an eye on the marketing genius (?) of the Budweiser brand. I love...
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#fitchthehomeless: when “striking back” is just wrong.
You’ve probably watched the video by now. In it, Greg Karber claims that he’s striking back — and we should too — against Abercrombie & Fitch CEO Mike Jeffries for this quote: “In every school...
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MSFT’s ‘Scroogled’ Parody. Entertaining? via @adweek
I quite like this parody ad by MSFT about Google’s Chrome browser (which I’m using to write this post). It’s well-executed, catchy and I can see how it would be used internally to rally the troops in...
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#selfies = Advertising for the #Me generation via @pandodaily
This photo from the Pando Daily article is terrifying. I don’t want to look at it ever again. But the idea behind it is brilliant. Kam.io has built a platform for advertisers to enable fans to ____...
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Nivea ad harnesses solar power. via @Digiday
I love this great idea from Nivea – a super on-target ad that uses solar power to charge your phone at the beach. Sure, any brand could use the same technology, but it’s always great to see a brand...
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How important is a social media response? Ask @RedRobinBurgers
Red Robin recently made a lot of veggie-lovers angry with an ad that promotes their veggie burger option for your “teenage daughter who’s going through a phase.” Needless to say, vegetarians got more...
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Kate Spade Opens 24hr Shoppable Store Windows via @psfk
Wasn’t online shopping supposed to solve this problem already? You walk by a shop window and see something you want. Do you a) touch the window, or b) pull out your smartphone to order it? With the...
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Mizuno: choosing not to capitalize on controversy
Mizuno was thrust unexpectedly into the spotlight when TX Senator Wendy Davis famously wore a pair of the company’s Wave Riders in her historic filibuster. As filibusters don’t happen every day, the...
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Cookies and social media: these are a few of my favorite things
Back when I was a girl scout, if you wanted someone to buy cookies, you had to knock on a door. Or at least pedal the cookies around your mom’s office with big puppy dog eyes. (That always worked!) The...
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Breast Cancer Awareness or Pink-washing? Is there an app for that?
It’s October, which means Pumpkin Spice Lattes are back at Starbucks and everything is pink — for Breast Cancer Awareness Month. As I watched last Sunday’s NFL games last week, I wondered if there was...
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